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About Sonya Shields 

Executive Leadership Consultant, Trainer, & Coach

Sonya Shields began her career in Washington, DC at Physicians for Social Responsibility (PSR), an environmental justice organization where she fell in love with the development field by raising millions of dollars writing direct mail and telemarketing scripts.

By 1997, Sonya was the Director of Development at the National LGBTQ Task Force, where she doubled the budget to over $5 million in three years. In 2000, she left Washington, DC, and accepted an Account Executive position with Prime Access and managed several Fortune 500 companies, including HBO and Time Magazine. But it was Sonya’s passion for social justice that pulled her back to the nonprofit sector. She worked in nonprofit executive positions for multiple organizations in the social justice and human rights space. Her deep experience in development, marketing, and communications helped to raise millions of dollars taking organizations to another level of visibility and funding. She served as the Director of Development for the Anti-Violence Project, Astraea Foundation, and Keep a Child Alive. In 2011, she accepted a contract position overseeing marketing for Brooklyn Community Services (BCS), and within five months, Sonya accepted a full-time position as the Chief Officer for External Relations and Advancement for the organization. This was a new position created after the merger of several departments, which included development, marketing, public affairs and volunteer services. During her seven year tenure at BCS, Sonya helped to put the organization on the map in the Tristate area. She led a team that diversified the funding by attracting a younger and more diverse generation of donors, new local business and corporations, celebrities, and influencers.

Sonya Shields
Sonya Shields

Sonya was able to spark ambassadorship amongst the leadership, and a stronger culture of fundraising across departments. It was Sonya’s strategic communication and thought leadership that played an instrumental role in the organization winning the Nonprofit Excellence Award in 2017.

Sonya left BCS in 2018, and launched her own consulting practice working with dozens of nonprofits including Rainbow Railroad, Children of Promise, NYC, Partners in Dignity and Human Rights, Interfaith Center for Corporate Responsibility, National Harm Reduction Coalition, and the Washington, DC Tennis and Education Foundation to name a few. It was during that time that she participated in Cause Effective’s survey that investigated the lived experiences of people of color in development. The results of the survey were shared in the Money, Power and Race Report and by 2019, Sonya was the lead facilitator in Cause Effective’s Preparing the Next Generation cohort program for BIPOC senior development professionals. For 3 ½ years, Sonya served as a Senior Associate and helped to build Cause Effective’s BIPOC cohort program, guided the organization in centering DEI in workshops, and provided consulting and coaching services to clients. During this time, Sonya also held positions as the Chief Operating Officer at Getting Out Staying Out and then Vice President of Strategic Growth at Children of Promise, NYC.

But it was Sonya’s vision, marketing, and thought leadership that elevated Cause Effective’s brand throughout the years and inspired her to join the team full-time. In 2023, she became the Senior Director of Strategic Growth and Innovation and helped to host a successful 40th anniversary event. It was at that special event, Sonya was announced as the new Executive Director and President and she served in the position for one year.

Sonya’s vision and impact as the Executive Director, and throughout her tenure has created a path for the organization to build into the future.

Through her platform as a thought leader and long-time nonprofit executive who has successfully raised millions of dollars and grown multiple organizations, Sonya has collaborated as a guest speaker with numerous national institutions like Columbia University Business School, Nonprofit Quarterly, Nonprofit Westchester, Staten Island Nonprofit, Better Business Bureau, Association of Black Foundation Executives, Eastern Caribbean Alliance for Diversity and Equality, Junior League of New York, Women in Development, Fairfield County Community Foundation, Association of Fundraising Professionals of New York and many more.


Sonya is certified in diversity, equity and inclusion (DEI), serves as the Chair of the DEI/Values Committee and Secretary of the Board of Directors for the American LGBTQ Museum; and serves on the Board of Directors of the Association for Fundraising Professionals-New York. Sonya graduated from Howard University and lives in Brooklyn, New York.

Sonya Shields

Speaking Engagements

Sonya has shared her expertise and insights with thousands of people at events, conferences, panels, webinars, and through media interviews. Sonya can talk to your audience about the practice to implement DEI within your organization, nonprofit management, social justice strategies, the future of the nonprofit sector, equitable fundraising and communications, narrative change, philanthropy, career development, personal growth and more.

Nonprofit Quarterly

Presenter

How to Become a Philanthropic Mobilizer

2024

Junior League

Presenter

Build Your Way to the Board

2024

Better Business Bureau

Moderator

Nonprofit Effectiveness

2024

Women in Development

Presenter

The Power of Equity in Fundraising

2024

Staten Island Foundation

Keynote Speaker

How to Build Thriving Nonprofits

2023

Columbia University Center for Justice

Presenter

Money, Power and Race in Philanthropy

2023

City College

Presenter

Nonprofit Management Class

2023

Nonprofit Quarterly

Presenter

The Power of Equity in Fundraising

2023

Robin Hood Foundation

Presenter

The Power of Equity in Fundraising

2023

Marble Collegiate Church

Presenter

A Dialogue for World AIDS Day

2022

Caribbean Women and Sexual Diversity and Equality Conference in Barbados

Presenter

Two workshops: Board Development and Becoming a Transformational Leader

2022

Southern Partners Fund

Presenter

Fundraising and Communications Workshop with Rural Organizations

2022

New York Presbyterian Hospital

Presenter

Strategic Communications Training with Organizations in Washington Heights

2022

Nonprofit FundCon Conference

Moderator

How Culture Impacts Marketing Your Nonprofit

2022

Support Center

Presenter

Storytelling for BIPOC Arts and Culture Leaders

2022

Association for Black Foundation Executives

Moderator

Black-led Organizations: The State of Philanthropic Giving

2022

Philanthropy Massachusetts on Fundraising Equity

Facilitator

Workshop with community-based organizations

2022

Columbia University Business School/Senior Nonprofit Leadership Program

Presenter

Board governance and equity

2022

Fairfield County Community Foundation

Facilitator

Workshop on community centric fundraising

2021

Grant Writing Professionals Group NYC

Facilitator

Empowering Language Workshop

2021

Nonprofit Quarterly Panel

Presenter

Panel on diversifying the pipeline of fundraising

2021

Columbia University Business School/Senior Nonprofit Leadership

Presenter

Panel on board governance and fundraising

2021

Harlem Community News

Media Interview

“My Harlem Portraits” for Getting Out Staying Out with Host Maria Cavenaghi

2020

Criminal Justice and Reentry Mayoral Forum

With NYC Candidates

Moderated panel with all the NYC mayoral candidates

2020

Women in Development

Presenter

Women of Color in Fundraising and Philanthropy Addressing the Racial Leadership Gap

2024

Fundraising Day New York

Presenter

Fundraising & Communications Strategies to Maximize Donor Engagement

2020

Nonprofit FundCon Conference

Presenter

Workshop on marketing and social media to leverage nonprofits

2017 & 2018

Nonprofit Coordinating Committee of New York

Facilitator

Workshop on building your nonprofit brand

2018

Brooklyn High School for Leadership & Community Service

Speaker

Senior students

2017

Nonprofit Excellence Awards

Presenter

Brooklyn Community Service, won the award for nonprofit management

2017

Marymount Manhattan Leadership Summit

Presenter

Power of Leadership

2017

BRIC TV, Media Interview, BK Live and 112BK

Representative of Brooklyn Community Services

2015, 2016, 2018

Here & Now

ABC Interview

Media Interview with Sandra Bookman as a representative of Brooklyn Community Services

2017

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